8/28/2023 0 Comments Adobe animate 2019 patternsLogan Sandrock Baird, Design Services Lead at Campaign Monitor, agrees, adding that advances in email design have made it easier for brands to use AI-driven content. “We are still far off for AI-designed emails,” says Mike Nelson, Co-Founder of Really Good Emails, “but software will play a larger part of autonomously inserting content into already designed emails with specific rules developed by senders.” Subject line recommendations based on past reactions to various words and word patterns are also a significant part of the trend of more machine-driven email. 1 email design trend-personalization-because machine learning makes it possible to individually tailor send times, product suggestions, and other email elements at unprecedented scale. This growing trend is part of what’s propelling the industry’s No. Allowing AI and machine learning systems to determine more email content In this 4-page whitepaper, email leaders get data on the adoption of interactive emails and the most popular interactivity, examples of interactive emails, and an explanation of the challenges.ģ. “In 2019, we should begin seeing more adoption of interactive email features as content and design functionality emerge natively within email platforms to allow email marketers to more easily integrate them into daily campaigns.” “We rarely see these interactive tactics fully integrated into a brand’s overall experience,” she says, adding that they tend to be one-off campaigns. Check out the Email and its code in Litmus Scopeĭarling from Adobe says interactive experiences like that will become more common this year. The conversion point is in the email when they click “Submit Review.” The landing page is only used to confirm the review submission. For instance, Home Depot and Etsy now have interactive product review request emails where subscribers select their rating (1 to 5 stars) and type their review into the email. I doubt this will take off in 2019, but we’ll see.”īut even without grabbing that holy grail, brands are creating more engaging and frictionless experiences by using interactivity. “Once we have 1-click purchasing in email, where email can retain my logged in state for a shop, then we will see a shift in money, talent, and tech into email. “I want to see real-time ecommerce in email, but I don’t think the tech is ready for it yet,” says Matthew Smith, Co-Founder of Really Good Emails. The ultimate promise of interactivity-the ability to check out in an email-is part of what’s continuing to drive this trend. Creating interactive email experiencesįalling one spot, interactive emails are still high on marketers’ priority list for 2019. These features will allow email marketers to more effectively create experiences that speak to our customer’s interests, behaviors, intentions, motivations, and next-steps.”ĪI and machine learning is our third biggest email design trend of 2019, but first let’s talk about… 2. “Artificial Intelligence features, like predictive fatigue or predictive offers, will begin to be woven into every aspect of a campaign process. “Email marketers will continue to become more comfortable using artificial intelligence and machine learning features to help scale their campaigns,” says Bridgette Darling, Product Marketing Manager, Adobe Campaign. The focus on dynamic content is in part due to the rise of AI-driven personalization, which allows tailored email content on a scale and level of granularity that’s otherwise impossible. 2 spot last year, personalization came out on top this year. Focusing more on personalization and dynamic contentĪfter coming in at the No. Let’s discuss each of these 13 email design trends in more detail: 1. To bring some perspective to these email design trends, we reached out to our friends at Action Rocket, Campaign Monitor, Trendline Interactive, Oracle, Really Good Emails, Yes Marketing, and Adobe. The other eight email design trends that we asked marketers about received a bit less enthusiasm, although they’re all still likely to be important this year. The next tier of email design trends included using more AI-driven content, using more live content, and simplifying email designs. For the second year in a row, those two email design trends stood out above all others, according to a Litmus poll of more than 240 marketers. This year you can expect to see more personalized emails, as well as more interactive emails.
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